Blog

Don’t Poke the Bear.

Referring to SIAA as an Aggregator or Cluster is sure to provoke some reaction.

Jim Masiello is the founder, CEO and chairman of SIAA (Strategic Independent Agents Alliance), and while he is known throughout the industry as a direct, straight-to-the-point personality, generally speaking he is a pretty amicable guy....
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5 Point Insurance Marketing Checklist for 2017

Five relevant checkpoints independent insurance agencies can use right now to build a results-driven marketing...

1. Differentiate yourself With the number of direct writers, captive agents and other sources of insurance, if your agency brand does not promise something unique, you are going to have a hard time standing out...
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What is a Master Agency (and other questions about SIAA)?

Demystifying SIAA’s multi-tiered operating model in 600 words or less

SIAA has a unique operating model – offering member agencies a distinct advantage over other membership-based options – yet for some that may be just learning about the national alliance, it can be a little...
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Changing appetites, could you be blind-sided?

Having access to diverse markets key to reacting to market changes.

Meet Mary. Mary is a modestly-sized insurance agency owner who heeded all the warnings around the uncertain future of personal lines, and has spent the last few years diligently building her agency’s small commercial book....
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5 Steps to Improve Your Insurance Agency’s Online Marketing

Before your insurance agency invests in pricey digital marketing services and software, make sure these...

As digital marketing becomes more advanced and complex, and the sources for marketing training and tools begin to feel infinite, it can leave many local insurance agency owners feeling overwhelmed. The number of marketing solutions...
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What does your brick and mortar say about your agency?

How your office looks and feels to your clients and prospects is more important than...

Unless you’ve been living and working in a vacuum, you have heard and read quite a bit about customer experience, customer-centric selling and user experience. In the age of technology, we tend to think of...
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Agents Need to Offset Auto Business

Bill Fahy, president, Alliance Program Services, said smaller independent insurance agents should expand their product...

SIAA's Bill Fahy discusses erosion of private passenger auto premium and compensation, and other trends in the insurance industry.
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How Critical is Size in the Insurance Industry?

It's true, Bigger agencies get better options and bigger deals. What if you could become...

No matter what your agency situation is, whether you are a captive agent looking to go out on your own, or an existing independent agent, tapping into the collective size of a large national and...
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Live Video Assistance: Face Your Online Customers

Live video assistance, a new way to cater to consumers online, has shown to boost...

Consumers are looking towards the Internet more every year to research, compare and purchase insurance policies. In 2011, 20% of all consumers purchased their insurance online, with that number going up 3% in 2012 and...
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