Blog

To App or Not to App?

Should your insurance agency get on board with the booming trend of mobile apps?

With the rise of smartphones, mobile Internet use is on the rise, and is quickly becoming the channel of choice for today’s consumers. In fact, for the first time ever, mobile use exceeded PC use...
Read More

Adding Social Media into your marketing mix

Professional networking within the community you work has long been a successful business development approach...

Let’s face it, having good people skills is critical to building the trust and relationships your insureds are seeking. People join social media as a means to stay in touch and connect with others around...
Read More

Auto Insurance – Educate. Educate. Educate.

Loads of advertising dollars have left consumers with the impression that auto insurance is ALWAYS...

In most cases, the quotes and policies a consumer receives from their local agent will not be any different than the ones they receive online. In fact, according to a recent study commissioned by The...
Read More

Protecting Golfers Against…Great Luck

Sinking the ball into the cup on your first swing is a memorable moment for...

Sinking the ball into the cup on your first swing is a memorable moment for a pro and the story of a lifetime for an amateur, with the odds being about 1 in 12,500 according...
Read More

How Insurance Companies Can Become Good Corporate Citizens

Living in an age of online customer reviews, newsfeed discussion groups, and internet forums dedicated...

Increasing the transparency of business practices and demonstrating positive social and environmental impacts are the two most effective actions companies can take to improve public trust in the private sector, according to the “State of...
Read More