2012 An Outstanding Year for SIAA

[January 21, 2013] Hampton, NH: The Strategic Insurance Agency Alliance has released their 2012 numbers, and is proud to report another year of significant growth as members wrote over $680 million in premium growth, 57% of it with Strategic Partner Insurance Companies. Total written premium for SIAA member agencies now exceeds $4.0 billion. CEO Jim Masiello cites membership growth as a large factor. “SIAA’s growth continues at an astounding pace. We added 432 new members in 2012…that’s our fourth consecutive year signing over 400 new member agencies,” continued Masiello, “bringing our total signings to over 4300.” “SIAA enhancements to the Alliance MarketFinder (for easy access to hard-to-write business) and the updated online SIAA Marketing Storefront are reflections of our commitment to the success of our members. Our storefront provides access to consumer lists and customized marketing materials in a creative, efficient and cost effective manner,” stated Masiello. At the mid-year point, SIAA redesigned their consumer facing website – intended to draw individuals and small businesses seeking out insurance solutions – and then forward those leads to member agencies. The site serves the needs of consumers by offering them the ability to search out a local member agency and by asking to have an agent in the region contact them directly. Through both mechanisms, SIAA provided 6,500 contacts to members on an annualized basis. In late 2012, SIAA Launched the Training and Learning Center (TLC). The TLC will be a central hub for training, education and agency development resources available to SIAA Member Agencies, currently offering online CE with Kaplan and WebCE. In the coming months, we will be offering materials from our numerous Strategic Partners and will launch the QuickStart program in February of 2013. “All in all, we had a productive and successful year in terms of the financial success of our members, as well as the enhancements to SIAA membership we provide to members,” Masiello concluded. SIAA is dedicated to the creation, retention and growth of the Independent Insurance Agency distribution system. SIAA provides independent agencies with the company access necessary to become instantly BIG. For more information on SIAA visit