Agencies “making an uninformed decision” not to join alliance

IBA Magazine interviewed SIAA's chief marketing officer Doug Coombs recently about why (or why not) join the largest insurance alliance in the country.

Independent agencies can go it alone in the hunt for carrier connections, or they can join an alliance of other agencies to pool their connections and gain some group power.

Doug Coombs, chief marketing officer for SIAA [Strategic Insurance Agency Alliance], said joining the alliance model should be a no-brainer for independent agencies.

“First and foremost, it’s about getting member agencies access to companies [carriers] that they otherwise probably would not have. That’s the primary benefit that a lot of members would see as the reason to join SIAA,” he said.

Read the full article, published November 21, 2017 in Insurance Business America.