Evolution of the IA Channel

Matt Masiello, CEO of SIAA, the largest independent agency alliance in the nation, said that agencies are increasingly looking for more than market access and profit-sharing opportunities. “We are 100% focused on being the total solution for the independent agency, not just today, but for its entire life cycle,” he said. The following are excerpts from a recent interview.

What is the incentive to becoming an SIAA member?

Market access- standard and non-admitted markets – including enhanced, fixed quarterly revenue and more profit-sharing, remains the number one reason agency owners consider joining a network or group. But that’s table stakes now. SIAA is delivering on its promise to be the total solution through agency development programs, education and technology partnerships.

How does SIAA assist in the growth of an agent’s career?

Over the last eight years, SIAA has diligently grown it’s Training & Learning Center (TLC), offering on-demand courses and training for everything from developing an agency’s small commercial book of business to target marketing or time management. When you couple that with the in-agency support of our dedicated field teams, we have confidence we are positioning our members to succeed now and 10 years from now.

Read the full article, printed in the February issue of Best’s Review, Issues and Answers – Career Development edition.