Integrate Technology With Agency Operations and Marketing

To be competitive, agents needs to ensure their digital presence is up to date with the best digital tools to engage clients

Matt MasielloIndependent agents are embracing innovation and implementing new tools like never before. Insurtech is permeating the industry,often creating efficiencies for the better.

Amounts invested in Insurtech have soared since 2010. The capital invested in Insurtech startups and scale-ups reached $3.18 billion worldwide in 2018, almost double the $1.65 billion in 2017, according to Fintech Global.

This is the time for independent agents to take their best attributes and integrate them with existing and emerging technologies, so they can meet consumers where they are and provide what they want, when they want it.

Simply put, if independent agents don’t integrate, they will be left behind.

Read the full article, written by Matt Masiello, CEO of SIAA, published November 1, 2019 in The Standard. Reprinted with permission from The Standard, Copyright 2019, Standard Publishing Corporation, Boston, MA. All rights reserved.