SIAA

Survival of the Fittest

According to Charles Darwin, it’s not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.

Both during and after a presidential election in the U.S., people tend to obsess about the concept of change. On the heels of President Trump’s inauguration last month, it’s impossible to ignore that this country’s leaders, citizens and businesses will grapple with significant change in 2017 and beyond.

This year, new challenges such as commission cuts and increased competition will be significant hurdles for independent agencies. But these challenges will also provide opportunities for you to adapt and thrive. While some business principles hold true in any climate agency leaders must now focus on additional strategies to leverage potential opportunities for growth:

Read the full article in IA Magazine, written by Matt Masiello, Executive VP and COO, SIAA