In this issue: The need to find a niche, referral programs, and the importance of brick & mortart
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In 1995, with encouragement from a group of insurance executives and consultants, a new business model based on the success of the SAN Group was created. Today, SIAA is the nation’s largest partnering independent insurance agency alliance.
In 1995, SAN Group had had reached 38 member agencies writing $68 million of premium. It was giving smaller member agencies an opportunity to get company appointments and to grow. Insurance executives and consultants encouraged SAN Group to repeat this success on a national basis. A pilot program was created to replicate SAN with larger retail agencies, which became SIAA.
The concept of the SIAA alliance began in 1983 with the creation of the first Master Agency – Satellite Agency Network Group (SAN Group) by Jim Masiello, owner of the Masiello Agency in Keene, NH. Smaller independent agencies kept running into roadblocks because of their size, low commissions, and access to competitive companies. The idea was to create a Master Agency to provide company access and other services to help grow these agencies – profitably.
Jim is the founder of the Masiello Insurance Group and the creator of the original Master Agency in 1983. This served as the model for SIAA and, with his leadership, helped SIAA become the largest Independent Insurance Agency network.
Matt is responsible for providing strategic leadership for SIAA and its related companies by working with the executive management team to establish long-range goals, strategies, plans and policies.
Nick joined the Masiello Insurance Group in 1984 as vice president and served as president for SAN Group and SIAA. Nick’s leadership role includes ongoing responsibility for managing SIAA’s team of regional presidents.
Paul became SIAA’s chief financial officer in 2001. He is responsible for strategic financial planning, financial reports, budgets, cash flow projections, development and implementation of investment strategies and Human Resources.
Doug joined SIAA in 2007 and is responsible for all marketing and communications, including advertising, Web marketing and public relations. He works with the SIAA family of brands, maintaining all marketing agency relationships and vendor management.
Jeff joined SIAA in 2013 and is responsible for the day-to-day operational management of SIAA, ensuring processes and procedures are executed in an effective manner and meet the overall needs of internal and external customers.
Brian joined SIAA in 2008 as general counsel. He works with all members of the executive team and senior management on contractual and legal matters stemming from business development and implementation.
Bill joined SIAA in 2003 and is responsible for the promotion and utilization of Strategic Partner Portfolio Management Services. He is also the primary strategic partner contact for appointments and other service matters.
Kathy joined SIAA in 1999, bringing 15 years of business experience and is responsible for the planning and execution of all SIAA-sponsored events amd meetings, including SIAA’s semi-annual business meetings, management meetings and ad-hoc meetings.
Steve joined SIAA at the end of 2013 as the national director of the Business Insurance Advantage (BIA) division, and has been instrumental in successfully building a program designed to assist member agencies across the country in writing more quality commercial lines business. His role continues to expand into other areas in-line with SIAA’s increasing objectives of writing more profitable business.
Lisa joined SIAA in 2009 and is responsible for managing the day-to-day execution of many of the department’s functions and is an important contributor to SIAA’s marketing strategy.
Laura holds responsibilities in insurance operations, using hands-on-book management of SIAA Master and Member agencies, and working closely with insurance company partners to monitor results and identify trends to improve profitability of books of business.
Jeff Chidester joined SIAA in 2013, and is the Director of the SIAA Training and Learning Center. In this position, Jeff is responsible for the development and administration of membership training programs through the SIAA Training and Learning Center.
As regional president of SIAA Northwest & West, Lee has more than 20 years of insurance industry experience, concentrating on new member development and recruitment in the 15 states for which he’s responsible.
Tom brings more than 38 years of insurance industry expertise to SIAA Midwest and Southeast, with experience in almost all areas of the business. He is also a member of the national faculty for the National Alliance for Insurance Education & Research’s Dynamics series.
Mark became regional president of SIAA Florida and Puerto Rico in 1997. He brings to SIAA more than 35 years of insurance industry experience, as well as a market-driven sales philosophy.
Nick joined the Masiello Insurance Group in 1984 as vice president and served as president for SAN Group and SIAA. Nick’s leadership role includes ongoing responsibility for managing SIAA’s team of regional presidents.
As part of the SIAA executive management team, Matt contributes to the development of SIAA’s internal operations. He also consults with SIAA Master Agencies in the implementation, operation and growth of their organizations, based on experience developed in SAN Group.
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Being a part of SIAA has continued to separate us from the pack. The advantages and opportunities afforded by SIAA membership have pushed our income way above the norm!
I was looking for the opportunity to offer clients a more complete range of insurance products with multiple carriers at competitive prices. SIAA provides its member agents with that opportunity.
The SIAA relationship through Tague Alliance is one that has been profitable and rewarding for me and my business. One of the best decisions I’ve made in recent years!
Joining SIAA was one of the easier decisions made for our agency. We were given contracts with regional and national carriers that provided us the competitive edge to place our agency as one of the top three in our community.
SIAA is a forward-thinking organization that helps me stay four steps ahead of the competition. Through marketing and sales support, I am able to run my business and do what I do best… SELL!
Joining SIAA has provided me with the expertise, market access and support needed for the growth and profitability of our agency.
SIAA got us the instant access to markets we needed to become instantly big. Now we can compete on any account that we choose and be confident that we have the products our clients and prospects need. The impact on our bottom line has been nothing less than spectacular!
I joined SIAA for higher commissions, profit sharing and market access. What I didn’t know was that I was also getting industry expertise, training, resources and, most of all, INTEGRITY! Under SIAA I have been able to grow the agency, bringing both of my sons into the business.
We have been a member of SIAA since 2008. Today, we have access to over 25 top rated P&C carriers. Without SIAA, we would not have taken our agency to the next level.
We needed to increase our profit margin, and we did it in a significant way. We like the security and negotiating strength SIAA brings to our relationship with the insurance companies.
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