SIAA Partners with LifeLock to Offer Identity Protection Services

Through the national partnership, SIAA member agencies can offer Lifelock services to both personal and commercial lines customers at discounted rates

Jan. 11, 2016 – Hampton, N.H.  – SIAA (Strategic Insurance Agency Alliance), the nation’s largest insurance agency alliance, recently announced a national partnership with LifeLock, one of the nation’s premier identity protection providers. Under the partnership, SIAA member agencies can refer their personal lines clients to LifeLock at a discounted rate, and offer it as a payroll deduction employee benefit to their commercial lines clients, also at a discounted rate.

LifeLock’s services include monitoring of bank and credit accounts, credit ratings, a patented alert system and assistance in restoration of identity should a theft occur.

“Identity theft is a growing problem and LifeLock estimates there were 12.7 million victims and 904 million records exposed by data breaches in the U.S. in 2014,” said SIAA CEO Jim Masiello. “With this partnership, we’re enabling our member agencies to offer the best identity theft protection to their customers at a special, discounted rate so they can live more freely in the digital age.”

SIAA has signed 5,700 member agencies through its 48 master agencies across the country. They will access LifeLock through SIAA MarketFinder, SIAA’s online, member-only portal for difficult-to-place and specialty risk markets.

The SIAA-LifeLock consumer program is effective today. The commercial lines program is expected to launch in March 2016.

About SIAA
SIAA is a national insurance agency alliance dedicated to the creation, retention, growth and continued success of the independent insurance agency distribution system. SIAA has signed more than 5,700 member agencies through 48 master agencies across the country since its inception in 1995. Of that number, SIAA and its Master Agencies have created 3,400 new start-up agencies coming predominantly from former captive agents. An estimated 13 percent of all independent agencies in the U.S. are or have been signed members of SIAA. SIAA brings profitable premium growth and quality relationship integration between its member agencies and strategic partner companies, and provides a wide range of resources to help agencies increase sales, retention, revenue and value. For more information on SIAA visit

About LifeLock

Since founded in 2005, LifeLock has been a pioneer in identity protection, leveraging unique data, science and patented technology and providing identity threat detection, proactive identity alerts, and comprehensive remediation services, the cornerstones of their business. With more than 3.6 million LifeLock members, they’re committed to providing consumers some peace of mind amid the threat of identity theft. LifeLock, Inc. (NYSE: LOCK) became a public company on October 3, 2012. With 669 employees, as of December 31, 2014, the company is based in Tempe, Ariz., and has offices in San Diego, San Francisco, Irvine and Mountain View, Calif. LifeLock was ranked 65th fastest-growing company in the Internet category in North America on Deloitte’s 2014 Technology Fast 500TM. More information is available here.